Company Overview:

SmartPak is on a mission to create a world where every horse thrives, living its best life every day. Based in Plymouth, Massachusetts, we are a direct-to-consumer ecommerce Equine business specializing in patented subscription-based supplements known as "SmartPaks”.

Since 1999, we've connected the equine community through our passion and love for horses and their health. Our story is being written by remarkable people with innovative ideas who are the inspiration and foundation for our future success. We’re proud to have gained the trust of the equine community through our impressive product offerings and are positioned to successfully maintain our market leadership.

At SmartPak, we are building a culture of inclusion that is grounded in the principles of respect, kindness, and a sense of belonging for all. We are committed to modeling our values while setting the highest standards for performance, ownership and accountability of our deliverables.

Here, you can expect to participate and collaborate fully on dynamic teams and make meaningful contributions every day. You can also expect to grow, innovate, inspire, and feel supported in building a rewarding career. If this speaks to you, we invite you to come and write the next chapters of our story with us.

What role will you play in helping us write the next chapter?

Reporting directly to the Chief Revenue Officer, you will be

responsible for achieving sales objectives consistent with corporate volume and profit targets. You will lead and manage National, Regional customers, and Distributors while planning and executing against volume, distribution, pricing, merchandising, trade spending and retail objectives. The position focuses on building relationships, driving brand awareness, and maximizing sales and profitability.

The SAM ensures excellent execution and measurement of the sales fundamentals at retail (Assortment, Merchandising, Pricing and Shelving). Provides training for field sales team, assists with key customer calls, attends trade shows, strategically works across National and Regional Accounts and Broker/Distributors to drive SmartPak sales in retail, wholesalers and distributors through effective Broker/Distributor and customer management.

Knowledge and Essential Job Functions:

Drive sales, sales velocity, and distribution growth while furthering SmartPak’s reputation as a trusted business partner.
Achieve sales, volume, Merchandising, Assortment, Pricing and Shelving (MAP) goals through effective Broker/Distributor and customer management.
Provide timely competitive information to cross-functional teams (sales, marketing, operations).
Provide strategic trade marketing strategy and tactics input, reflecting marketplace and customer requirements into the AOP/marketing planning process.
Conduct effective sales presentations, product demonstrations, business reviews, and negotiate contracts to secure new business. Leads and manages National and Regional customers.
Manage regional Broker/Distributor relationships to develop KPI’s, completing monthly store walks and Broker/Distributor reviews against account plans to achieve volume objectives and key sales priorities (distribution, pricing, shelving, and merchandising). Manage Broker/Distributor retail execution to ensure shelf presence is maximized.
Manage trade spending to ensure funds are effectively utilized consistent with Brand promotional strategies to achieve merchandising objectives.
Leverage post-promotional analysis by customer to assess promotional impact and make appropriate adjustments to improve results.
Work with key accounts focusing on adding value and strategic initiatives (such as Category Management, Item Optimization, creative, merchandising, purchasing, replenishment planning, or other distribution efficiency initiatives).
Attend trade shows/industry events to develop business relations with all SmartPak customers and to enhance visibility of the brand.
Partner with distributor sales representatives to establish and service accounts.
Continuously stay up to date with industry trends, competitor analysis, and market insights to identify growth opportunities.
Be a subject matter expert on all SmartPak product offerings to provide insightful and educational recommendations to our retailers, distributors, and consumers.
Manage information requests, competitive intelligence, results tracking and analysis, expense reports, forecasts, deduction management, etc. in a timely manner.

Other Major Duties and Responsibilities:

Perform other duties as assigned.

Qualifications andCritical Leadership Competencies:

Experience:7 years of CPG professional sales management experience

Education:An undergraduate degree is required; an advanced degree is preferred or equivalent relevant experience.

Demonstrated success and progression in a high-growth sales position, CPG or Pet industry is a plus.
Excellent communication and presentation skills are paramount for this role. The ability to effectively convey product information and build rapport with clients is critical.
Experience partnering with distributor and Broker/Distributor networks to drive brand recognition and resolve issues.
Must be able to build relationships with internal team, distributors, Broker/Distributors, and customers.
Experience managing a sales team.
Strong relationship management skills, including organizational analysis and negotiating skills.
Highly analytical with a proven ability and understanding of Key Performance Indicators to leverage data to drive strategic conversations with customers.
Creative thinking and problem-solving abilities.
Outstanding work ethic, demonstrating dedication and persistence in achieving results and building partnerships.
A highly collaborative, organized, self-motivated work style.
Proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.), experience utilizing CRM.

PHYSICAL DEMANDS/WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be willing to be on site at the Plymouth HQ at least two days per week.
Travel up to 30%

SmartPak is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:

401k savings & company match
Paid time off
Paid holidays
Maternity leave
Parental leave
Military leave
Other leaves of absence
Health, dental, and vision benefits
Health savings accounts
Flexible spending accounts
Life & disability benefits
Identity theft protection
Pet insurance
Sales Positions are eligible for a Variable Incentive
Certain positions may include eligibility for a short term incentive plan

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.