Description:

AAPA is looking for an experienced Senior Marketing Manager to develop and manage marketing campaigns, to support strategic objectives, and to foster member engagement while advancing AAPA’s brand. Reporting to the Marketing Director, this role will work closely and collaboratively with internal stakeholders to meet operational and client goals. The ability to balance multiple projects and priorities while functioning with a high-level of independence is critical. A deep understanding of data driven metrics and analysis is a must. This position is remote with core ET business hours.

Our ideal candidate is a collaborative teammate who is approachable, a good listener with 10+ years of experience in marketing, a bachelor’s degree in Marketing, Communications or similar, and is experienced with the following software/tools:

Eloqua marketing automation platform, or other marketing automation platform
Google Analytics 4 and Google’s Looker Studio; Tealium experience a plus
Basecamp, or other project management platform
Paid media (Google, Facebook, LinkedIn)
MS Office - Word, Excel, PowerPoint

Responsibilities for Senior Marketing Manager

Develop strategic campaign plans and execute the various efforts associated with each plan. This includes coordinating tactics across a variety of channels and audience segments, evaluating the results of multiple marketing campaigns all in support of AAPA’s strategic and annual operating plan.
Follow AAPA processes and procedures to evaluate work orders, manage internal meetings, identify unique and new opportunities (promotions/partnerships/media) to provide enhanced campaign plans.
Partner with creative teams, web team, social team, other internal stakeholders, external agencies and partners.
Lead the execution of marketing campaigns from start to finish, driving collaboration with the stakeholders and leveraging the right internal project management planning tools.
Effectively manage budgets for campaigns.

Qualifications for Senior Marketing Manager

10+ years relevant marketing experience; Association/non-profit experience preferred.
Experience building complex marketing campaigns that include digital and direct response marketing, executing and reporting on campaigns. Adjusting and re-evaluating programs based on results as needed.
Robust project management skills with a keen eye for details.
Strong problem-solving ability, including critical and metrics-driven thinking.
Ability to manage deadlines and adapt to changing business needs.
Experience or interest in audience segmentation and targeting; association management software experience desired.

The American Academy of Physician Associates is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.