About Playground

Playground is working to make excellent child care accessible to all. Playground has built best in class software to manage all aspects of running a child care business. We believe that providers should focus on providing incredible child care — the kind of work that only people can do — and that software should manage the rest. We’re building the child care management platform that eliminates the administrative work of running a center.

Playground is at an inflection point and poised for rapid growth. We recently raised over $10M, secured several statewide contracts, and are working with thousands of schools across the country. Our founders were recently honored as Forbes 30 Under 30.

We are a team of owners, unafraid to dive into large, complex projects. If you're excited about helping build Playground’s account management organization and joining a collaborative, high-growth startup, we want to hear from you!

About The Role

As the Content Marketing Manager at Playground, you will be responsible for building our inbound marketing engine to expand our online presence, brand awareness, and ultimately, revenue. You’ll develop our content strategies, create winning content, and cultivate a scaleable, repeatable content team. Our current online strategy focuses heavy on lead generation initiatives, including blogs, webinars, downloadable resources, case studies and downloadable resources. What excites us most is that Playground is poised to become the leader in child care business knowledge, providing us with a unique opportunity to set the standard for how local SMBs operate successfully.

What You'll Do

Content strategy and creation

Develop and implement comprehensive content strategies tailored to child care business owners.
Produce high-quality, engaging content including blogs, webinars, downloadable resources, case studies, and downloadable resources.
Develop innovative content formats and distribution channels to enhance audience engagement and retention.
Ensure content aligns with lead generation initiatives, product development, and business objectives.

Team leadership and collaboration

Cultivate a scalable and repeatable content team, providing guidance and mentorship.
Work closely with marketing, sales, customer success, and product teams to ensure alignment of content initiatives with overall business goals.
Foster cross-functional collaboration to maximize content impact and reach.
Uncover and produce winning stories from customers, in a case study format to drive interest and build trust with prospects.

Performance optimization and brand positioning

Establish Playground as the leader in child care business knowledge, creating content that sets industry standards.
Monitor content performance metrics, focusing on channel effectiveness and audience engagement to continuously optimize strategies based on data-driven insights.
Analyze sales pipeline data to optimize content strategies that directly contribute to revenue growth and ROI.
Stay updated with industry trends and incorporate market insights to maintain relevance and competitiveness.

What You Need

Proven experience in developing and executing successful content marketing strategies, preferably in B2B or SaaS environments.
Strong copywriting skills to create compelling and engaging content.
Expertise in utilizing data-driven insights to optimize content performance and impact revenue growth.
Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
Deep understanding of SEO, SEM, and digital marketing trends to drive organic traffic and lead generation.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects with deadlines effectively.
Passion for startups or SMBs and drive to establish Playground as a thought leader in our industry.
Leadership skills or aspirations, with a track record of building and managing a high-performing content function.
Design skills and understanding of strong branding is preferred.
We strongly prefer that you can work in-person at our NYC office located in Soho.

Why Join Playground

Competitive salary and benefits package.
Collaborative and supportive work culture.
Help accelerate our mission to make excellent childcare accessible to all!

How to Apply:If you're a hustler who's eager to act as a mini CEO within our team, taking ownership of your work and driving forward our mission, we'd love to hear from you. Apply now to become a part of our journey to create more delightful child care experiences.