Responsibilities:
Planning

Conduct research and analysis on your vertical to develop insights and perspectives about opportunities
Research consumer and product trends using first- and third-party sources to understand the competitive landscape
Analyze usage trends across prior efforts, including but not limited to email, paid media, and trade media that goes well beyond reporting and offers opinions based on the data
Partner with key stakeholders to articulate objectives that marketing can support
Develop annual and quarterly marketing plans based on inputs, including but not limited to research, analysis, and stakeholder input
Promotional efforts across channels (e.g. emails, media)
Cadence of communications
Test and learn strategies
Proactively identify opportunities to connect our content to new and diverse audiences, leveraging your first-hand knowledge of both audience and external market trends

Execution

Determine creative approach to annual efforts as well as individual campaigns, including overall messaging strategy
Lead development of thoughtful creative briefs that clearly articulate context, insights, and messaging strategy for your campaigns based on consumers insights you’ve developed in your research and analysis
In detail, identify the various assets that you will be requiring for your campaigns by channel/audience and provide the necessary details to the Creative Services team
Traffic creative and collect feedback from key stakeholders, ensuring that you translate requests/needs to clear direction for the Creative Services team

Reporting and Analysis

Propose product/campaign KPIs and establish benchmarks
Develop reporting templates for all your activities and ensure that reporting is kept up to date and communicated to key stakeholders at an appropriate cadence
Identify opportunities to optimize performance via data-driven analysis and insights

Relationship Management

Determine the best plan for gathering input from and keeping your stakeholders up to date
Determine the most effective methods of communications (e.g. meetings with agendas)
Plan for prepping for meetings and coordinating any reporting or analysis needed

Requirements:

BA in Marketing, Communications, or related field
7+ years of experience in marketing content or products
3+ years of experience in Entertainment Marketing, preferably with a high visibility brand
Substantive experience creating and driving successful go-to-market strategies for product and/or content
Deep experience in creating strategic & creative briefs
Demonstrable experience aligning product/content consumer narratives within a larger brand
Highly analytical, with the ability to analyze data and translate that into assessments and future initiatives (must be very comfortable building spreadsheets)
Proactive, problem solver
Ability to operate independently with ability to drive results balanced with intuition for when to solicit input from leader
Balance creative, conceptual thinking with a data-driven mindset and eye for detail; excel in both creative and analytical environments; identify and assess success metrics
A positive spirit, inclusive mentality, diplomatic approach, and growth mindset
Critical thinker who can make wise decisions
Superior organizational & project management skills
Must be a team player with a results-oriented focus
Capacity for, and interest in, flexing across both strategy and execution

The L.A. Times is an equal employment opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. Explore our company history, achievement, values, mission and more on our career site.
The pay scale the Company reasonably expects to pay for this position at the time of the posting is $112,500 - $125,000 and takes into account a wide range of factors including but not limited to skill set, experience, training, licenses, certifications, and other business or organizational needs. Compensation will be determined based on the above factors along with the requirements of the position. At The L.A. Times, it is not typical for an individual to be hired at or near the top of the range for the role. Please visit our career site to view the benefits available to our employees.

The Company is a mandatory vaccination employer for COVID-19 and its variants. The Company requires that its employees be fully vaccinated as of their start date. If you require a medical or religious accommodation, we will engage in the interactive process with you. Proof of vaccination will be required prior to start. If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date.