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Job Description

The Senior Product Marketing Manager will be responsible for the development of market requirements for product(s) or product line(s) in the TEL US 3DI division, including product strategy definition, market research, identifying customer needs, and pricing. Develop business and product marketing plans, and own product positioning in the marketplace and customer engagement from penetration to adoption. Interact with other departments in division including engineering, manufacturing, and sales to improve existing products.

Activities include developing product presentations for key customers and defining production penetration and adoption strategies for specific accounts, together with the sales teams.

Qualifications/Requirements:

Education:

Minimum Qualification

Doctorate (Academic) Degree and 7 years related work experience OR

Master's Level Degree and 10 years related work experience OR

Bachelor's Level Degree and 12+ years related work experience

(Physics, Materials Science, EE, ChE) MBA Additional Preferred

Experience:

In addition to minimum Qualifications above, in the Semiconductor Industry (either Semiconductor Capital Equipment or Wafer Processing) in process engineering and technical product marketing positions.
Demonstrated leadership and expertise in market analysis, product development, product marketing, business development and sales best practices.
Experience with global customer activities, particularly in Asia.
Knowledge of advanced transistor, capacitor and interconnect technologies, including equipment and bonder and debonder technologies.
Proven work experience as a Marketing Manager or a similar role, with a focus on business development and customer acquisition in advanced packaing
In-depth knowledge of marketing principles, strategies, and best practices.
Strong understanding of advanced packaging processes, materials, and industry trends.
Excellent communication and negotiation skills to engage with potential customers and build long-term relationships.

Skills:

Exceptional organizational and time management skills to handle multiple projects and deadlines simultaneously.
Proficient in using CRM systems, sales and marketing automation tools, and other relevant software.
Communications for clear and concise reporting and presentations in English at executive level for both internal and external use
Able to understand and concisely communicate new technology trends and competitor developments for semiconductor device manufacturing
Excellent written and verbal communication skills – in various forums including technical review preparation, product market messaging, press releases, web content
Technical marketing skills enabling development of product messages that effectively communicate product advantages and differentiation
Analytical skills necessary for developing complex models
Able to provide content, expertise and source material to support marketing communications for collateral development, web site content, product launches, corporate presentations, to effectively communicate our brand, technology and product value propositions
Ability to think strategically for purposes of recommending positions and point of view for executive management
Organizational and personnel management and leadership skills, and ability to drive cross-functional activities
Self-starter and self-directed hard worker with the ability to define, execute and complete tasks in a fast-paced, innovative environment with challenging project deadlines

Primary responsibilities:

Support TEL 3DI product lines and corporate communications group with technical marketing communication content and messages for trade shows, press releases, website, product launches etc.
Lead TEL 3DI strategy and execution for participation at industry trade shows and technical conferences.
Understand and communicate semiconductor industry technology trends, new application inflections, alternatives and their adoption expectation.
Support corporate level competitive analysis by monitoring and reporting on market, customer, competitor and industry news and developments.
Market analysis – contribute to the development of semiconductor and wafer fab advanced packaging equipment market sizing forecasts and segmentations, using internal and external data sources. Primary interface for TEL 3DI engagement with 3rd party market research companies such as TechInsights, Gartner, SEMI. Add analysis and positioning
Focal point for competitive market share analysis using internal and external data.
Product Marketing center of excellence – Contribute to best practices development and propagation through the organization for product development and marketing.

Expected Travel Amount:

Ability and willingness to travel both domestic and international, potentially up to 30-40%

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. This is a largely sedentary role; however, some filing is required, which would require the ability to lift files, open filing cabinets and bend or stand as necessary. This position requires the ability to occasionally lift office products and supplies, up to 35 pounds. This position also requires 4 to 6 hours per day at a computer screen/keyboard.

Diversity creates an innovative culture. TEL US is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

Subsidiary

TOKYO ELECTRON AMERICA, INC.