Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth.

POSITION SUMMARY

Sony Corporation of America (SCA) is seeking a Manager, Global Content Development to lead ideation and development of branded content, including campaigns and ongoing formats, in alignment with Sony’s content strategy, which will be promoted across global Sony digital and paid channels. This is a highly collaborative role that requires working with teams and coordinating across Sony companies, as well as overseeing content development with agency partners and in-house teams. The candidate will need to be creative, proactive, and highly adaptable, and must be able to understand content strategy and performance.

This position will be on a Hybrid schedule with 2 days per week in the NYC office.

JOB RESPONSIBILITIES

Ideation of global branded content, including campaigns and ongoing formats as needed, based on our global content strategy.
Development, production, and execution for global branded content, working closely with creative agency and/or inhouse Senior Producer to bring ideation to life.
Collect and consolidate input and needs from internal teams into campaigns and original content, including paid media & organic channel teams.
Lead collaboration with Sony group companies (including Sony Pictures, Sony Pictures Television, Sony Interactive Entertainment and Sony Music) to develop content opportunities and secure approvals.
Collaborate independently with global counterparts in Tokyo on inputs, feedback and execution planning for branded content and campaigns.
Track, understand and analyze performance of created content in Paid and Organic and adjust new content to learnings. Contribute data, insights and learnings to overall reporting for campaigns.
Lead delivery of assets for all branded content & campaigns across internal teams, including paid media, organic channels, and other stakeholders.
Lead and maintain key meetings as needed to facilitate our working model, from status meetings to team brainstorm sessions for content ideation.

QUALIFICATIONS FOR POSITION

Your qualifications and experience should include:

A Bachelor’s degree is required.
A minimum of 5 years of content experience & marketing at a creative agency or in-house brand.
Must demonstrate experience developing original content ideas & campaigns from start to finish, directly and/or with creative/production partners. At ease with the production process, providing clear feedback and ability to ‘speak the language’.
Experience working as a Creator and/or with Creators, understanding what makes them tick, and creating engaging content to connect with them. Experience across a wide range of Creators preferred.
A successful candidate is an excellent planner and communicator with a thorough, highly creative mind and attention to detail.
Deep understanding of the content marketing and social media landscape, including how the various social channels differ, social trends and culture and paid media.
Deep understanding of how brands should communicate and present themselves authentically.
Understand how to create content that is compelling and fits well with both our strategy and the target audience.
Excellent project management skills to efficiently run multiple concurrent types of responsibilities and activities.
Exceptional collaborator and experience working with various entities and partners.
Experience in measurement and reporting: ability to collect, analyze and use content & campaign performance data to develop actionable creative learnings.
Ongoing curiosity about the brand marketing landscape and evolving best practices.
A genuine love for and excitement about the entertainment and technology industries, consistently staying on top of fast-moving culture. Strong intuition is key to our activities.
Knowledgeable of, or curious to learn about, the Sony brand and its group companies, including PlayStation, Sony Pictures, Sony Music, Sony Electronics, and more.
Self-motivated and highly ethical professional.
Examples of past content or creative work.
Must be authorized to work in the US.

In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.”

Benefits:

SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.

What we offer you:

Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan and comprehensive behavioral health benefits
Fertility benefits, including, surrogacy, and adoption assistance programs
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
Short-term & long-term disability plans
Up to 12 weeks of paid parental and caregiver leave
401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting
Education assistance and student loan programs

Other Programs:

Flexible Work Arrangements, including hybrid work schedules.
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs) Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)

The anticipated annual base salary for this position is $120,000 to $130,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

#LI-BC1

Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants to Sony Corporation of America

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at

careers@sonyusa.com

or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.

EEO is the Law

EEO is the Law Supplement

Right to Work (English/Spanish)

E-Verify Participation (English/Spanish)

While SCA does not require employees to be vaccinated against COVID-19, there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices, you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.