About Our Organization

Founded in 1968, The Studio Museum in Harlem is a cultural leader that champions and preserves the prolific legacy of artists of African descent while simultaneously promoting critical thinking about art, culture, and community. Born out of an urgent need amid the political, social, and cultural ferment of the late 1960s, the Studio Museum was founded to create a new paradigm in which institutionally ignored artists of color would be seen, discussed, rewarded, and made known to the public. Today, the Studio Museum continues to serve as the nexus for Black artists locally, nationally, and internationally, and for work inspired and influenced by Black culture.

Job Summary

As the Studio Museum prepares to open its new purpose-built museum in the center of Harlem, the Museum seeks a skilled, creative, and entrepreneurial Digital Content and Social Media, Senior Coordinator with experience developing social media campaigns and telling compelling stories across digital platforms. This role will be responsible for collaboratively supporting and executing, results-driven digital content and all of the Museum’s social media accounts and email channels with the goal of building new audiences while connecting meaningfully to the Museum’s local, national, and global community. Reporting to the Marketing and Communications Manager, this role supports storytelling, content creation, audience development, and revenue goals across the institution.

Essential Duties And Responsibilities

Responsible for creating, editing, and posting organic and paid, social media content with the goal of building new audiences, building connection, and increasing engagement with the Museum’s local, national, and global communities.
Collaborate with the Marketing & Communications, Curatorial, Learning & Engagement, People & Culture, and Development departments, as well as external partners, to tell institutional and programmatic stories and provide important updates across a monthly email and on social media.
Interact and engage with followers, responding appropriately to social media messages, inquiries, and comments.
Develop and maintain a cultural calendar and develop smart, timely, and brand appropriate ways of integrating the Museum into art and cultural conversations.
Maintain a unified brand voice across different digital media channels based on institutional style guidelines and design templates.
Partner with the Graphic Designer to source, develop, and curate engaging content for digital media platforms.
Partner with the production team to develop compelling short-form video (reels, etc.) and audio content for social media.
Monitor and assess social media channels for industry trends and ensure consistent use of best practices on social media and email platforms are in use.
Review and share social engagement analytics; create monthly reports on key metrics and performance indicators.
Support the promotion and deployment of Studio Magazine content on social media by working closely with the Graphic Designer, Senior Editor, and Editor in Chief on magazine social strategy.
Secure approvals of image rights, music rights, and ensure intellectual property rights are honored in social media.
Ensure sponsor recognition on social and email content from Development and Curatorial departments.
Assist with department tasks as needed.

Skills And Qualifications

Social media enthusiast with demonstrated experience in building and sustaining online communities.
Strong copywriting and proofreading skills with ability to adapt brand tone of voice appropriately for social media; editorial and copywriting experience mandatory.
Creative thinker and problem solver who can clearly articulate creative ideas, productively reframe challenges to highlight opportunities, and offer clear solutions.
Deep understanding of all social platforms, from functionality to advertising products, and experience working with content management systems.
Interest and enthusiasm for the work of the Studio Museum and knowledge of art history, and African American studies.
Familiarity with Sprout Social, Later, or similar social media management programs.
Proficient with email marketing tools.
Experience with analytics tools for social media platforms (Meta, Instagram, YouTube, Twitter, TikTok, Google Analytics, etc.).
Proven project management and multitasking skills and ability to work independently, proactively, collaboratively, and effectively under pressure with a wide variety of Museum staff and outside agencies.

Education And Experience

Bachelor’s degree and at least three years of experience with social media and digital marketing.

Physical Demands

This position does not have any physical demands.

Work Environment

This position is considered a non-exempt position for purposes of federal wage and hour law, which means that you will be eligible for overtime pay for hours in excess of 40 in a given workweek.
Fast-paced environment with varying levels of guests and employees present.
Building Accessibility – office locations are wheelchair accessible, with elevators in the building. Other accessibility accommodations can be further discussed. Office desks include acrylic partitions.

Compensation

$55,000 - $65,000 annually

Salary is commensurate with experience within the guidelines of a small not-for-profit. A competitive benefits package is provided, including medical, dental, life and long-term disability insurance, a retirement account, and substantial vacation time.

Application Instructions

Please upload your resume, cover letter, and a writing sample to your application. No phone calls or faxes, please.

Please note that while careful consideration will be given to each submission, the Museum will only be able to contact those applicants whose knowledge, skills, and work experience best fit the requirements of the position.

The Studio Museum in Harlem is an equal opportunity employer and considers all candidates for employment regardless of race, color, sex, age, gender identification, national origin, creed, disability, marital status, sexual orientation, or political affiliation. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At the Studio Museum, we are committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.