Retail Media Consultant

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together.

Learn more at www.circana.com.

Location: This position is a hybrid position located in the Chicago, IL office. You will be expected to work onsite in our Chicago, IL office 2-3 days a week.

What will you be doing?

You will be a part of Circana’s Global Retail Media organization, specifically in support of Walgreens’ Retail Media Network. This role will leverage the enhanced retail media network capabilities that have been deployed so that the retail media ecosystem, both activation and measurement, runs smoothly. This will create value to both Walgreens and their suppliers. The primary goal is to help grow suppliers’ retail media spend based on insights and activation success.

Job Responsibilities

Partner with Walgreens Media team to encourage and measure retail media spend with suppliers.
Ensure data flow and integrity between activation partners and Circana
Maintain an ability to always keep manufacturer and retailer perspective in mind; able to think through multiple divergent paths and understand the implications on the client and Circana.
Work as a strategic partner with an Circana client, serving as a leader of this critical media relationship.
Develop strategies to increase media effectiveness to build/enhance programs to deliver strong media results.
Help suppliers translate media insights into implications for adapting their go-to-market approach
Build rapid rapport with key client contacts and across functions within the Circana organization.
Consult with client to apply/maximize insights gleaned from Circana data including media performance, dashboards, store data analysis, household purchase behavior analysis.
Serve as a passionate advocate for the client in order to build their businesses; this may involve advocating a sales strategy in a challenging environment.
Create indispensable, long-term, solution-focused consultative partnerships.

Requirements

5+ years of experience with digital media campaigns and exposure data, analytics, eCommerce, category management, and/or related fields is required
Undergraduate degree required; Advanced degree preferred.
Deep knowledge of the retail domain (Food, Drug, Mass) and the channel-relevant issues.
Marketing and/or sales analytics experience with a CPG company, Retailer, or other CPG industry companies applying syndicated data to media activation
Deep experience with digital media and shopper loyalty programs.
Demonstrated expertise in translating data and analysis into relevant implications
Strong project management and process skills
Ability to engage in a consultative manner with clients when helping solve/manage content deliverables.
Ability to build and leverage mutually beneficial relationships internally and externally
Ability to develop creative ways to address business issues
Demonstrated planning, leadership, communication, interpersonal and presentation skills
Demonstrated strong understanding of client issues and strong analytic skills.
Ability to inspire commitment and excellence and drive for results.
Experience with Circana solutions, including Unify+
Good presentation skills with power point and excel

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

Stay Curious: Being hungry to learn and grow, always asking the big questions
Seek Clarity: Embracing complexity to create clarity and inspire action
Own the Outcome: Being accountable for decisions and taking ownership of our choices
Center on the Client: Relentlessly adding value for our customers
Be a Challenger: Never complacent, always striving for continuous improvement
Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
Commit to each other: Contributing to making Circana a great place to work for everyone

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The salary range for this role is $84,000.00 $150,000.00.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

You can apply for this role through our career website.