Job Title: Paid Media Manager

Location: Remote

Reports to: Global SVP, Marketing

About the role:

The Paid Media Manager will be essential in managing paid media operations for GoDigital Media Group's diverse business units, including entertainment, digital fitness, and eCommerce. You will lead the development and execution of paid media strategies, leveraging team resources to drive effective and scalable campaigns. This role collaborates closely with business unit leadership and marketing teams, reporting on success metrics and strategic vision.

In this role, you will develop media plans, set up campaigns, monitor delivery and optimizations, and analyze performance to provide strategic insights, ensuring paid media effectiveness and high ROI. A strong understanding of digital advertising, audience behaviors, social channels, digital music, and digital fitness landscapes is important, along with familiarity with digital music distribution operations. Knowledge of both US and LATAM markets is beneficial.

Primary Responsibilities:

Lead in-house paid media strategy and operations, including media planning, execution/buying, optimization, reporting, and analysis across Meta, Google Ads, YouTube, TikTok, Pinterest, and other paid channels.
Identify target audiences and analyze their characteristics, behaviors, and media habits.
Develop creative for paid media, including writing copy and developing creative briefs for the design team, with support and input from marketing and graphic design teams.
Develop media plans with an optimal media mix to achieve desired results.
Ensure pixel implementation on websites for data collection and conversion tracking, adhering to GDPR compliance.
Create and maintain campaigns with clear objectives and KPIs, managing the paid media budget effectively and confidently.
Collaborate with internal marketing teams to align paid media campaign strategies, targeting, and creative with overall brand strategy and performance objectives.
Analyze campaign performance and compile comprehensive reports on results for key stakeholders and leadership.
Implement A/B testing throughout campaigns for CPA/CVR optimization with a clear roadmap for cadence of testing, strategy, and optimization schedule.
Systematically test different campaign criteria to uncover the highest performing variables such as audience, creative, copy, and conversion type.
Handle multiple projects simultaneously with excellent organizational skills.
Identify channels and opportunities within the marketplace to stand out in a crowded space, sharing insights with marketing leadership to drive scalable ROI.
Work closely with the VP of Data to ensure retargeting demos are functioning correctly and our partner platform, Segment, is tracking audience segmentations accurately.
Stay up-to-date on digital marketing best practices and provide proactive insights into which channels are best to utilize.
Explore other growth channels like SEM/SEO for greater opportunities.
Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions.
Purchase and organize traditional out-of-home (OOH) advertising.

Experience and Qualifications:

3-5 years of experience in a media planning/buying role on the brand- or agency-side.
Experience buying through various platforms, including Meta (Facebook and Instagram), Google AdWords, TikTok, Twitter, Snapchat, and other DSPs, with successful campaign management and optimization.
Proven experience driving eCommerce revenue growth and online lead generation through paid media.
Experience running paid media for an app/subscription-based platform.
Ability to create compelling reports detailing campaign and marketing successes, ROI, and learnings, using backend platform analytics plus Google Analytics and/or Looker.
Familiarity with DoubleClick, Google Analytics, Linkfire or FeatureFM, Shareablee, and Segment.
Ability to manage multiple concurrent campaigns for different clients, with strong time management skills and the ability to shift between competing priorities.
Team player, able to operate effectively in a fast-paced, deadline-driven environment and collaborate to field requests from multiple internal stakeholders.

Nice to have:

Experience in a paid media role in both agency and brand environments.
Experience working within the entertainment industry.

What to expect:

↳ Recruiter Interview [20 min]

↳ Exercise [60 min]

↳ Hiring Manager Interview [30 min]

↳ Function Head Interview [30 min]

↳ Business Head Interview [30 min]

↳ Offer

About the Company:

We believe success comes down to people. GoDigital Media Group is a multinational conglomerate with unique purpose, exponential growth and groundbreaking leadership.

GoDigital is an ecosystem of business units that unite content, community and commerce. We inspire happiness by connecting consumer passion points in music, entertainment, and sports. Our 1000+ employees share values that drive business results. GDMG partners with others that share our vision. The GoDigital Way is inclusive, extensive and collaborative. Join us.

Our Values:

Commitment: We strive for excellence, empower others, reject complacency, deliver exceptional value, and aim to make the world happier daily.

Flourishing: We pursue continuous growth to align our work with what we love, excel at, and what the organization needs.

Integrity & Fairness: We promote a meritocracy where equity, inclusion, and honesty are paramount, and everyone’s voice matters.

No Fear: We make bold, rational decisions, embrace failure as a learning process, and manage risks effectively.

Leading from Behind: We foster self-worth beyond job success, prioritize the organization and others, and believe leaders eat last.