Brief Description

Are you passionate about creating impactful marketing strategies that drive meaningful change? Vitalant is on a mission to save and improve lives, and we're looking for a Targeted Marketing Manager to help lead the charge! In this role, you'll manage and coordinate marketing efforts with a focus on engaging our mission-driven audience, streamlining processes, and supporting our innovative omnichannel approach.

Be part of a team that’s dedicated to making a difference, one life at a time!

This position can be located anywhere in the United States from a work at home location.

Duties And Responsibilities

Manages the development and execution of marketing plans and recruitment initiatives for targeted segments/products/programs.
Coordinate the implementation and distribution of detailed ongoing analysis of marketing campaigns to ensure all campaigns are evaluated and appropriate adjustments considered.
Monitor campaigns to optimize performance based on industry best practices.
Manage expenses in alignment with segment/products/programs budget.
Present analysis and findings to a variety of audiences.
Remains abreast of changes and developments in the blood banking industry. Establishes and maintains a network of professional relationships.

Requirements

Knowledge/Education

Bachelor’s degree or equivalent combination of education and experience required.

Bachelor’s degree in Marketing preferred.

Knowledge of the basic principles of marketing and communications required.

Experience

Three years of related experience required.

Skills/Abilities

Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.

Must be able to maintain confidentiality.

Must have analytical, statistical, personal organization, and problem-solving skills.

Able to organize, prioritize, and execute a variable workload and multiple priorities.

Effective oral and written business communication skills.

Ability to work in a team environment and participate as an active member of management.

Must have proficient computer skills.

Ability to travel (25+%).

Summary

About Us

Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. We have a network of 115 donation centers across the U.S. and host approximately 60,000 blood drives annually. Vitalant provides blood and special services to patients in more than 900 hospitals across the U.S. where millions of people depend on blood donations from our generous donors.

Vitalant is committed to fostering a diverse and inclusive workplace built on a foundation of respect, integrity, teamwork, and excellence. Through our DEI strategic plan, we create opportunities for employees of all backgrounds to feel valued, seen and heard. We believe this mission drives creativity and innovation, as employees experience an environment conducive to personal growth and career development.

EEO/Minorities/Females/Disabled/Veterans

Our organization is an equal employment/affirmative action employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please send an e-mail to Careers@vitalant.org to let us know the nature of your request.

For more EEO information about applicant rights click here