About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,600 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

About the team

Tide is seeking an exceptional Lead Product Designer to join our Business Services Product team. Business Services covers products that help micro and small businesses manage their receivables, payables, bill payments, expenses, payroll and accounting.

The products in our Business Services suite have achieved product-market fit and are experiencing rapid growth. We're now at an exciting stage where we’re expanding to address new user needs and unlock additional Jobs To Be Done (JTBD). This next phase will focus on broadening the product’s capabilities to deliver even more value to our customers.

About the role

Co-create Product Strategy

Collaborate with product managers to develop the product strategy, ensuring design is integral to achieving North Star goals.
Partner with engineering, marketing, and research teams to build a cohesive product vision and roadmap.

Leverage the Tide Design System

Use the Tide Design System to create seamless, consistent user experiences.
Contribute to and challenge the design system where necessary to ensure it evolves with user needs and product growth.

User-Centered Design & Research

Engage deeply with our members, whether by joining user research sessions, analyzing usage data, or conducting your own research and synthesis.
Apply insights from research and analytics to inform design decisions and ensure designs meet real user needs.

Wireframing & Prototyping

Create wireframes, interactive prototypes, and user flows to translate product vision into intuitive, impactful designs.
Collaborate with cross-functional teams to iterate on design concepts, incorporating feedback and testing results.

Stakeholder Collaboration

Lead cross-functional design reviews, gather feedback, and align stakeholders on design direction.
Communicate design concepts clearly to executives, product teams, and other partners.

Metrics-Driven Experimentation & Iteration

Utilize product metrics and data to drive design decisions, ensuring solutions are validated through testing and experimentation.
Experiment with A/B testing and other validation methods to ensure continuous improvement and optimization of designs.

What we are looking for

We’re looking for an experienced Product Design Manager (IC) to co-create and execute our product strategy. You will work alongside product managers to help achieve North Star goals through high-quality design solutions, leveraging the Tide Design System to ensure consistent and world-class member experiences. You’ll actively contribute to, and where necessary, challenge and evolve the design system.

In this role, you’ll be responsible for deeply understanding the needs of our members through hands-on research, collaborating with cross-functional teams, and using metrics-driven experimentation to iterate on design solutions.

At least 6+ years of experience designing digital products for web and mobile platforms in a product design or UX role.
Experience in fintech scale up is a bonus.
Led or played a key role in the design of world-class product design in a fast-growing company before.
A portfolio or case study that demonstrates great product thinking, user experience, interaction, and visual design skills, a clear process and impact (results)
Extensive experience designing complex products and ability to collaborate effectively with cross-functional peers in product and engineering
You are a great storyteller who can clearly paint a compelling picture of the ‘why’ that underpins your work, turning insights into a big picture vision that can inform product strategy
You’re impact-driven and are able to be pragmatic about trade offs, striking the balance between going fast and going slow
Understanding of end-to-end design process from ideation to launch and ability to collaborate with engineers to troubleshoot any technical issues that arise, ensuring that the product meets performance and quality standards
Ability to collaborate with UX Researchers in usability testing and highlight research needs upfront
Highly proficient in Figma with high attention to detail
Good understanding of Design Systems and A11Y, to ensure consistency, scalability, and inclusivity

What you’ll get in return:

Competitive salary
Self & Family Health Insurance
Term & Life Insurance
OPD Benefits
Mental wellbeing through Plumm
Learning & Development Budget
WFH Setup allowance
15 days of Privilege leaves
12 days of Casual leaves
12 days of Sick leaves
3 paid days off for volunteering or L&D activities
Stock Options

Tidean Ways of Working

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

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