Description

JOB SUMMARY:

The Product and Launch Manager is the key liaison between the Product Marketing function at VinFast Global and VinFast US. Serving as the voice of the US market, this role is critical in communicating the unique needs and preferences of US consumers.

Responsibilities & Key Activities

VinFast Product Expertise: Act as product lead/expert for existing and future products
Competitive Product Insights: Advise on product competitive advantages to highlight in marketing initiatives
Pricing/Packaging: Coordinate across VFU marketing & sales teams on model pricing and monthly offers
Market Product Input to Global Requests: Serve as liaison for market product feedback and development
Leading Product Launch with Training, Marketing, Sales: Responsible for launching and communicating ongoing product updates and mid-life cycle changes
Industry Conference Awareness/Spokesperson on Product: Identify, participate and report on automotive supplier and product feature conferences and trends (B2B)
Automotive Trend: Provide ongoing U.S.-specific automotive consumer trends, competitive landscape and analysis.
Marketing Fleet Management
Product Research Clinics: Management of consumer, product benchmarking clinics with hypothesis and analysis/share out with organization

Req Number MAR-24-00002

Position Requirements

Minimum Requirements

Bachelor’s Degree preferred, or equivalent combination of education, training, and experience.
7+ years of progressive work experience in automotive OEM product planning, product marketing or product development
Startup business experience is critical. Ability to manage project movement quickly and willingness to bring solutions when project direction shifts.
Automotive experience required. Electric vehicle (EV) experience a plus
Management consulting and data analytics experience a plus
Excellent oral and written communication skills
Strong relationship building and management skills
High level of proficiency in business productivity tools and software (PowerPoint, Excel, visualization software)
High levels of attention to detail and organization

VinFast Auto is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location. The pay range for this position is $120,000-$150,000.

About

About the Organization Welcome to the Future of Mobility.

VinFast is a driving force in the global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability in Vietnam.

VinFast currently sells three vehicles in its home country of Vietnam and will launch five new all-electric vehicles for sale in North America, Europe and the Asia-Pacific region. We are the first global, automotive company to commit to shifting to solely producing only Electric Vehicles by the end of 2022. We have an ambitious growth strategy with Direct to Consumer, retail and aftersales facilities being introduced this year.

Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy for all to inspire global customers to jointly create a future of smart mobility and a sustainable planet. VinFast is also committed to diversity and inclusion, with women serving in the top roles of Global CEO and US CEO.

We welcome you to join the charge.

EOE Statement Vinfast is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. All employment is decided based on qualifications, merit and business need.