Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Job Description

The Lift Enablement team is dedicated to supporting the sales/growth/demand of the PMX Lift product.

This role will be heavily focused across our health vertical and given the uniqueness of this category, the ideal candidate will be eager to understand and perfect the nuances associated with audience based buying for the pharmaceutical category, understand their clients goals and objectives, provide exceptional customer service, associated with unique business category, utilize appropriate communication channels, and following up to ensure all processes and desired outcomes are met.

This role offers high visibility with Publicis agency leadership and executives, the chance to work across a variety of client brands/verticals and the opportunity to collaborate with different teams of experts.

You will report to Senior Vice President, PMX LIFT.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

Full ownership of campaign cycle from intake to measurement, ensuring agreed upon goals and objectives, as well as desired client outcomes are being met.
Act as the subject matter expert across Advanced TV and marketplace capabilities, sharing thought leadership pieces with internal stakeholders. Experience working with pharmaceutical brands a huge plus.
Utilize expertise and category specific business insights, to understand and make campaign level recommendations, ensuring the greatest campaign efficiency and performance.
Manage creative, traffic and any billing needs both from internal teams and external vendors
Comfortable leading status calls and following up with summary emails
Help to identify areas for opportunity to expand current processes and drive automation improvement
Develop and maintain relationships between internal and external parties

Qualifications

Bachelor's degree
3+ years of experience within an agency or media company, and history executing audience-based campaigns programmatically and through Direct IO. Understanding of local/geo campaign planning experience a huge plus.
Sound understanding of Addressable TV and CTV channels with planning and/or buying with Advanced TV vendors (examples including Ampersand, Dish, DirecTV, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
Experience working with 1st, 2nd, and 3rd party data in various applications.
Excellent written and verbal communication skills allowing individual to explain how plans were developed, what they entail, and how they are executed.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Req 24-9465